CV of Cecilia Chiu

Name	:	CHIU, Cecilia
Email	:	ceciliachiu@yahoo.com
Home Page	:	www.ceciliachiu.com

Summary of Qualifications

Migrated to Australia in May 2005. I am now employed by the University of Tasmania as a marketing and web officer.

Prior to moving to Australia, I had over 18 years of solid experience in the public relations field in Hong Kong. Work has ranged from professional public relations firms to in-house public affairs departments of some of the largest public companies in Hong Kong. Responsibilities have included the full range of public relations activities from media and community relations, strategy and program development, issue and crisis management, corporate website development, advertising, event organisation, publication and administration. Many of my projects have won regional and international awards. A brief but valuable experience heading up a strategy team to improve customer service and communications in a power utility offered me a broad management perspective in customer service, anticipating the needs and managing expectation of the customers. Fully conversant with PC usage as well as associated software in both English and Chinese. A hands-on manager.

Also an accredited English to Chinese translator of the National Accreditation Authority for Translators and Interpreters (NAATI), Australia.

Working Experience in Australia

June 2010 – Present

School of Nursing and Midwifery, University of Tasmania

Title

:

Administrative Officer

Reporting to

:

Senior Executive Officer

Responsibilities

:

Ÿ        Develop a new website and take care of data migration from the old website to the new one
Ÿ         Maintain and update the school's website

Ÿ         Market the school's courses, events and activities

Ÿ         Provide support to the school's teaching and learning activities

Ÿ         Provide student support

Ÿ         Provide support to the Head of School and Senior Executive Officer

August 2005 – June 2010

Department of Rural Health, University of Tasmania

Title

:

Marketing and Communications Coordinator (Oct 2005 – Present)

Reporting to

:

Executive Officer

Responsibilities

:

Ÿ         Develop, organise and market monthly public seminars and invite speakers from the health professions and academia

Ÿ         Publish a bi-monthly Rural Health Bulletin/E-Bulletin. Tasks include: editorial planning, writing articles, editing, proofreading, bulletin design (using Adobe InDesign) and liaising with printers

Ÿ         Develop and implement media, marketing and communications activities, including electronic, print and web-based media

Ÿ         Develop and implement marketing plan for Health Informatics course (aiming at student recruitment). Tasks include: advertising plan and implementation, production of program brochure, soliciting free editorials

Ÿ         Update and develop department website (using Dreamweaver and FCMS) and compile web guidelines and strategy/procedures

Ÿ         Develop, plan and market short-term and event-based rural health projects and conferences

Ÿ         Liaise and consult with internal and external rural health stakeholders in relation to communication needs of potential and existing projects

Ÿ         Assist the Executive Officer with the review and implementation of internal policies and procedures, in particular communication and marketing policy and procedures, and policies related to the Department’s presence on the web

Ÿ         Liaise with UTAS Public Relations & University Extensions office to ensure appropriate content and timely release of UDRH information

Title

:

Administrative Officer (Aug - Oct 2005)

Reporting to

:

Administrative Coordinator

Responsibilities

:

Ÿ         Provide administrative support services for the staff of the department

Ÿ         Provide advice and interpretation to staff on administrative matters

Ÿ         Provide personal assistant functions to department director

Ÿ         Organise workshops and meetings

Ÿ         Provide general clerical support

Ÿ         Provide administrative support and services to projects and programs

Ÿ         Assist in training of staff in the use of relevant software packages



Working Experience in Hong Kong

January 2005 – May 2005

Lingnan University (www.ln.edu.hk)

Company Nature

:

University providing a liberal arts education in Hong Kong

Title

:

Public Affairs Director

Reporting to

:

President

Responsibilities

:

Supervise a team of five and responsible for brand building and marketing promotion for the university.

·          Develop and implement branding programs

·          Develop and implement the university’s communications programs, such as press conferences, seminars, special events, sponsorship, advertising, corporate literature and documentaries

·          Handle media enquiries and serve as a spokesperson

·          Issues management and crisis communications management

·          In charge of the editing and production of the university’s annual report and three newsletters for external stakeholders, secondary school students and staff

·          Review the existing organisation structure, introduce BPR and other quality/ productivity enhancement systems and programs, initiate change in the department

August 2004 – December 2004

Sun Hung Kai Properties Limited (www.shkp.com.hk)

Company Nature

:

A conglomerate with core business in property development (A Moody’s A1 rating company with an asset worth of over US$17 billion)

Title

:

Deputy Manager – Corporate Communications

Reporting to

:

Head of Group Corporate Communications

Responsibilities

:

Supervise four teams, namely publicity, publications, customer services and production, with 18 staff in total.

l           Develop and implement corporate branding program, including leading a benchmarking exercise

l           Develop and implement corporate communications programs, such as press conferences, seminars, special events, sponsorship, advertising, publications and documentaries

l           Handle media enquiries and serve as a company spokesperson

l           Issues management and crisis communications management

l           In charge of compilation and production of 2003/04 annual report

l           In charge of three quarterly newsletters for investors, SHKP Club members and staff.

l           Supervise the customer service team which operates a hotline and maintain an internet forum

l           Supervise a production team of designers and photographers

l           Review the existing organisation structure, introduce quality and productivity enhancement systems and programs

September 2002 – July 2004

A-World Communications Ltd (www.worldcomgroup.com)

Company Nature

:

PR Consultancy

Title

:

Managing Director

Reporting to

:

Chairman

Responsibilities

:

Supervise two consultancy teams (one on public affairs and one on integrated communications) and responsible for the agency’s bottom line.

·          Manage the client services teams

·          Management responsibility over profit and loss, business development, staff development, and management systems.

·          Specialise in public affairs and regulatory affairs clients, including: HK Exchanges & Clearing, HACTL (the world’s largest international air cargo terminal operator), HK Beverage Association, English Schools Foundation, Effem Foods (a subsidiary of Mars)

·          Provide counsel to clients on:

·          Media strategy

·          Communications/ lobbying strategy

·          Stakeholders relations

·          Crisis management

·          Creative program ideas

·          Provide implementation support to clients on:

·          Lobbying activities

·          Stakeholders networking activities

·          Crisis communications

·          Media activities, such as press conferences and press releases

·          Events and projects (such as HK Disneyland groundbreaking ceremony)

·          Website development

·          Writing and editing

·          Clients served included: HK Exchanges and Clearing (which owns and operates the only stock exchange and futures exchange in Hong Kong and their related clearing houses) , HACTL, Hutchison Port Holdings (the world’s leading port developer and operator), Real Estate Developers Association, HK Beverage Association, Walt Disney, CLP (Hong Kong’s leading power utility), KCRC (Hong Kong’s only railway owner and operator), Towngas (Hong Kong’s leading gas supplier), 3M, Effam Foods, Hongkong Land, English Schools Foundation

July 2001 – July 2002

Golin/Harris International Limited (www.golinharris.com.hk)

Company Nature

:

PR Consultancy

Title

:

Director

Reporting to

:

Executive Director

Responsibilities

:

Specialise in corporate affairs and public affairs practices.

·          Provide counsel to clients on:

·          Media strategy

·          Communications/ lobbying strategy

·          Stakeholders relations

·          Crisis management

·          Corporate branding

·          Provide implementation support to clients on:

·          Lobbying activities

·          Stakeholders networking activities

·          Crisis communications

·          Media activities, such as press conferences and press releases

·          Writing and editing

·          Clients served included: Hongkong Electric, Mirant (formerly Southern Energy in US), Works Bureau of Hong Kong Government, CLP, Towngas, Hallmark, Ocean Park, Cathay Pacific Airways, Cookson Electronics, Kimberly Clark, Community Chest

December 1995 – June 2001

CLP Power Hong Kong Limited (www.chinalight.com)

Company Nature

:

Electricity utility (Largest electricity service provider in Hong Kong, serving 2 million customer accounts. Also investor and operator of Yallourn Energy, Victoria, Australia and investor in Roaring 40s in Tasmania)

Title

:

Communication Resources Manager (Jun 1999 – Jun 2001)

Reporting to

:

Group External Affairs Manager

Responsibilities

:

Supported by 10 professional staff, including an editorial and design team and a translation team, head up an independent unit to plan and implement corporate communication, image building and community communication programs.

·          Serve as a corporate spokesperson

·          Handle media enquiries, media interviews and responsible for building up a good media relations

·          Pro-active management of issues. Actively involved in early development of corporate events and provide PA input on target group communication, event packaging and management of expectation

·          Crisis communication management (e.g., system emergencies, occupational safety, staff issues)

·          Provide public relations counsel, support and services to internal customers

·          In charge of corporate website development and set policy and standards

·          Develop and implement public relations programs, such as press conferences, seminars, exhibitions, trade fairs, special events, sponsorship, advertising, publications and documentaries

·          Plan and build PA related databases, such as dossier of government officials and influentials and contact history, surveys and image tracking, corporate archives, libraries

·          Member of task forces at corporate level to develop new ventures and services for the company

Title

:

Customer Services Strategy Manager (Mar 1998 – Jun 1999)

Reporting to

:

Business Development Manager

Responsibilities

:

Lead a team of 6 senior officers and officers to develop strategic plans for the customer services functions and to integrate know-how and resources from other related functions, e.g., corporate planning, management system, finance and treasury, in the Company in enhancing service standards and productivity.

Major projects developed and launched include bill payment collection service by Hong Kong Post, bill payment via Jetco and HSBC ATM networks, customer services on the internet, Braille bills and sign language services. These projects have resulted in substantial savings or better service or both.

·          Research into best market practice, customer needs and behaviours, new technology and management systems and institutionalise valuable learning into existing systems for continuous improvement in both productivity and service standard

·          Drive and initiate the setting of performance standards to monitor and improve customer services

·          Develop and manage surveys to gauge feedback from external customers and internal customers (e.g. front-line functions). Evaluate findings and make strategic recommendation for improvements on service standard

·          Conduct audits on operations to measure performance and efficiency and to make improvement recommendations

·          Maintain active dialogue with key customers and concern groups such as district boards, Consumer Council, for suggestions on service improvement and establishment of long term rapport

Title

:

Assistant Public Affairs Manager (Dec 1995 – Mar 1998)

Reporting to

:

Public Affairs Manager

Responsibilities

:

·          Develop PR plans for internal departments; plan and implement interaction programs for opinion formers; organise publicity activities and special events, such as press conferences, plant visits, receptions, exhibitions, etc.

·          In charge of the sponsorship and donation activities and budget

·          Develop corporate image campaigns

·          Supervise advertising agencies and suppliers and monitor progress and quality of print and video productions

·          Prepare and publish press releases and corporate literature, such as annual report, company brochure, staff newsletters, etc.

·          Handle media enquiries and serve as a company spokesperson

·          Pair up with another Assistant Public Affairs Manager to head a team of 10 staff

February 1992 - November 1995

Wheelock Properties Limited (www.wheelockcompany.com)

Company Nature

:

Property development, sales, leasing and management, with a landbank of 2 million sq. ft. GFA

Title

:

Manager - Public Relations

Reporting to

:

Managing Director

Responsibilities

:

Create a new PR department and in charge of the Public Relations and Communication Division, leading a team of 5, including an assistant manager.

Corporate Communications Area

·          Develop corporate and product PR strategy and plans

·          Media relations

·          Assist in investor relations activities such as news bulletins, presentations for fund managers, site visits for bankers, etc.

·          Prepare and publish corporate literature and press releases

·          Organise corporate functions and special events, e.g. media visits, community events, exhibitions, anniversary celebrations, etc.

Marketing Communications & Sales Area

·          Budgeting and cost control for marketing programs

·          Formulate advertising, promotion and sales strategy

·          Supervise all advertising, print and production projects (annual advertising and promotion expenditures of US$4 – 5 million.)

·          Market research and analysis

·          Product development and planning

China Business Area

·          Set up a Marketing Communication and PR Division in Guangzhou

·          Develop in-house market research capability with marketing and sales team

·          Develop corporate and product PR strategy and formulate plans

·          Establish and maintain media relations

August 1990 - August 1991

Bentley DDB Needham Public Relations

Company Nature

:

Public relations consultancy

Title

:

Associate Account Director

Reporting to

:

Managing Director

Responsibilities

:

·          In charge of the Institutional Accounts Team; major retainer and project clients include: Sun Hung Kai & Company, Hong Kong Chinese Bank, K. Wah Properties, Wong's Kong Kin International, Hong Kong Seibu, ATV, Hutchison Telephone, Singapore Government/ Singapore Tourist Promotion Board

·          Responsible for new client development and allocation of resources

·          Develop PR and marketing plans for clients; organise activities such as promotional and special events, press conferences, receptions, seminars, exhibition and advertising

·          Prepare and publish corporate literature for clients, e.g. annual reports, newsletters, corporate brochures, marketing brochures and technical brochures

·          Handle media relations and activities on clients' behalf

July 1989 - August 1990

The Community Chest of Hong Kong (www.commchest.org)

Company Nature

:

Charity and community services organization

Title

:

Senior Public Relations Officer

Reporting to

:

Marketing Manager

Responsibilities

:

·          In charge of the Public Relations Department; accountable for planning, budgeting and cost control

·          Plan and implement multi-media advertising and promotion campaigns

·          Liaise with commercial corporations for joint promotion ventures

·          Provide marketing communication support to fund-raising campaigns

·          Build up and maintain media and community relations

May 1987 - July 1989

Hong Kong Economic Times/ Adsale People Limited (www.hket.com.hk)(www.adsale.com.hk)

Company Nature

:

Newspaper publisher

Trade promotion -        Exhibition, publication, advertising and media representation services

Title

:

Public Relations and Promotion Executive

Reporting to

:

General Manager

Responsibilities

:

·          In charge of the Public Relations and Promotion Department

·          Plan and implement multi-media advertising campaigns

·          Organise corporate activities, such as seminars, press conferences, cocktail receptions, exhibitions, etc.

·          Prepare and publish corporate literature

·          Provide marketing support to boost circulation and advertising sales of the Newspaper

December 1986 - March 1987

Burson-Marsteller Hong Kong

Company Nature

:

Public relations consultancy

Title

:

Chinese Copywriter/ Translator

Responsibilities

:

·          Write Chinese copies

·          Translate English copies into Chinese



Education and Training

2002

Executive MBA (Dean’s List)

Chinese University of Hong Kong

1999

British Council Chevening Business Scholar – Certificate in Business Administration, University of Warwick, UK

1997

Senior Staff Development Programme No. 1, Government of Hong Kong Special Administrative Region

1994

Master of Arts in Translation (English and Chinese)

Chinese University of Hong Kong

1986

Bachelor of Arts - Major in Geography, Minor in German

University of Hong Kong

Other Qualifications

2006

Accredited Translator (English -> Chinese), National Accreditation Authority for Translators and Interpreters

2005

Grade Three Level A, Certificate of Proficiency in Putonghua (Mandarin), The State Language Commission of China

2002

Member, Beta Gamma Sigma (Beta Gamma Sigma is the honor society serving business programs accredited by The Association to Advance Collegiate Schools of Business.)

1999

International English Testing System (Academic)

Overall:            Band 8

Listening:          Band 9

Reading:           Band 7.5

Writing:            Band 8

Speaking:         Band 7

Title	:	Marketing and Communications Coordinator (Oct 2005 – Present)
Reporting to	:	Executive Officer
Responsibilities	:	Ÿ Develop, organise and market monthly public seminars and invite speakers from the health professions and academia Ÿ Publish a bi-monthly Rural Health Bulletin/E-Bulletin. Tasks include: editorial planning, writing articles, editing, proofreading, bulletin design (using Adobe InDesign) and liaising with printers Ÿ Develop and implement media, marketing and communications activities, including electronic, print and web-based media Ÿ Develop and implement marketing plan for Health Informatics course (aiming at student recruitment). Tasks include: advertising plan and implementation, production of program brochure, soliciting free editorials Ÿ Update and develop department website (using Dreamweaver and FCMS) and compile web guidelines and strategy/procedures Ÿ Develop, plan and market short-term and event-based rural health projects and conferences Ÿ Liaise and consult with internal and external rural health stakeholders in relation to communication needs of potential and existing projects Ÿ Assist the Executive Officer with the review and implementation of internal policies and procedures, in particular communication and marketing policy and procedures, and policies related to the Department’s presence on the web Ÿ Liaise with UTAS Public Relations & University Extensions office to ensure appropriate content and timely release of UDRH information
Title	:	Administrative Officer (Aug - Oct 2005)
Reporting to	:	Administrative Coordinator
Responsibilities	:	Ÿ Provide administrative support services for the staff of the department Ÿ Provide advice and interpretation to staff on administrative matters Ÿ Provide personal assistant functions to department director Ÿ Organise workshops and meetings Ÿ Provide general clerical support Ÿ Provide administrative support and services to projects and programs Ÿ Assist in training of staff in the use of relevant software packages

Lingnan University (www.ln.edu.hk)
Company Nature	:	University providing a liberal arts education in Hong Kong

Title	:	Public Affairs Director
Reporting to	:	President
Responsibilities	:	Supervise a team of five and responsible for brand building and marketing promotion for the university. · Develop and implement branding programs · Develop and implement the university’s communications programs, such as press conferences, seminars, special events, sponsorship, advertising, corporate literature and documentaries · Handle media enquiries and serve as a spokesperson · Issues management and crisis communications management · In charge of the editing and production of the university’s annual report and three newsletters for external stakeholders, secondary school students and staff · Review the existing organisation structure, introduce BPR and other quality/ productivity enhancement systems and programs, initiate change in the department

Sun Hung Kai Properties Limited (www.shkp.com.hk)
Company Nature	:	A conglomerate with core business in property development (A Moody’s A1 rating company with an asset worth of over US$17 billion)

Title	:	Deputy Manager – Corporate Communications
Reporting to	:	Head of Group Corporate Communications
Responsibilities	:	Supervise four teams, namely publicity, publications, customer services and production, with 18 staff in total. l Develop and implement corporate branding program, including leading a benchmarking exercise l Develop and implement corporate communications programs, such as press conferences, seminars, special events, sponsorship, advertising, publications and documentaries l Handle media enquiries and serve as a company spokesperson l Issues management and crisis communications management l In charge of compilation and production of 2003/04 annual report l In charge of three quarterly newsletters for investors, SHKP Club members and staff. l Supervise the customer service team which operates a hotline and maintain an internet forum l Supervise a production team of designers and photographers l Review the existing organisation structure, introduce quality and productivity enhancement systems and programs

A-World Communications Ltd (www.worldcomgroup.com)
Company Nature	:	PR Consultancy

Title	:	Managing Director
Reporting to	:	Chairman
Responsibilities	:	Supervise two consultancy teams (one on public affairs and one on integrated communications) and responsible for the agency’s bottom line. · Manage the client services teams · Management responsibility over profit and loss, business development, staff development, and management systems. · Specialise in public affairs and regulatory affairs clients, including: HK Exchanges & Clearing, HACTL (the world’s largest international air cargo terminal operator), HK Beverage Association, English Schools Foundation, Effem Foods (a subsidiary of Mars) · Provide counsel to clients on: · Media strategy · Communications/ lobbying strategy · Stakeholders relations · Crisis management · Creative program ideas · Provide implementation support to clients on: · Lobbying activities · Stakeholders networking activities · Crisis communications · Media activities, such as press conferences and press releases · Events and projects (such as HK Disneyland groundbreaking ceremony) · Website development · Writing and editing · Clients served included: HK Exchanges and Clearing (which owns and operates the only stock exchange and futures exchange in Hong Kong and their related clearing houses) , HACTL, Hutchison Port Holdings (the world’s leading port developer and operator), Real Estate Developers Association, HK Beverage Association, Walt Disney, CLP (Hong Kong’s leading power utility), KCRC (Hong Kong’s only railway owner and operator), Towngas (Hong Kong’s leading gas supplier), 3M, Effam Foods, Hongkong Land, English Schools Foundation

Golin/Harris International Limited (www.golinharris.com.hk)
Company Nature	:	PR Consultancy

Title	:	Director
Reporting to	:	Executive Director
Responsibilities	:	Specialise in corporate affairs and public affairs practices. · Provide counsel to clients on: · Media strategy · Communications/ lobbying strategy · Stakeholders relations · Crisis management · Corporate branding · Provide implementation support to clients on: · Lobbying activities · Stakeholders networking activities · Crisis communications · Media activities, such as press conferences and press releases · Writing and editing · Clients served included: Hongkong Electric, Mirant (formerly Southern Energy in US), Works Bureau of Hong Kong Government, CLP, Towngas, Hallmark, Ocean Park, Cathay Pacific Airways, Cookson Electronics, Kimberly Clark, Community Chest

CLP Power Hong Kong Limited (www.chinalight.com)
Company Nature	:	Electricity utility (Largest electricity service provider in Hong Kong, serving 2 million customer accounts. Also investor and operator of Yallourn Energy, Victoria, Australia and investor in Roaring 40s in Tasmania)

Title	:	Communication Resources Manager (Jun 1999 – Jun 2001)
Reporting to	:	Group External Affairs Manager
Responsibilities	:	Supported by 10 professional staff, including an editorial and design team and a translation team, head up an independent unit to plan and implement corporate communication, image building and community communication programs. · Serve as a corporate spokesperson · Handle media enquiries, media interviews and responsible for building up a good media relations · Pro-active management of issues. Actively involved in early development of corporate events and provide PA input on target group communication, event packaging and management of expectation · Crisis communication management (e.g., system emergencies, occupational safety, staff issues) · Provide public relations counsel, support and services to internal customers · In charge of corporate website development and set policy and standards · Develop and implement public relations programs, such as press conferences, seminars, exhibitions, trade fairs, special events, sponsorship, advertising, publications and documentaries · Plan and build PA related databases, such as dossier of government officials and influentials and contact history, surveys and image tracking, corporate archives, libraries · Member of task forces at corporate level to develop new ventures and services for the company

Title	:	Customer Services Strategy Manager (Mar 1998 – Jun 1999)
Reporting to	:	Business Development Manager
Responsibilities	:	Lead a team of 6 senior officers and officers to develop strategic plans for the customer services functions and to integrate know-how and resources from other related functions, e.g., corporate planning, management system, finance and treasury, in the Company in enhancing service standards and productivity. Major projects developed and launched include bill payment collection service by Hong Kong Post, bill payment via Jetco and HSBC ATM networks, customer services on the internet, Braille bills and sign language services. These projects have resulted in substantial savings or better service or both. · Research into best market practice, customer needs and behaviours, new technology and management systems and institutionalise valuable learning into existing systems for continuous improvement in both productivity and service standard · Drive and initiate the setting of performance standards to monitor and improve customer services · Develop and manage surveys to gauge feedback from external customers and internal customers (e.g. front-line functions). Evaluate findings and make strategic recommendation for improvements on service standard · Conduct audits on operations to measure performance and efficiency and to make improvement recommendations · Maintain active dialogue with key customers and concern groups such as district boards, Consumer Council, for suggestions on service improvement and establishment of long term rapport

Title	:	Assistant Public Affairs Manager (Dec 1995 – Mar 1998)
Reporting to	:	Public Affairs Manager
Responsibilities	:	· Develop PR plans for internal departments; plan and implement interaction programs for opinion formers; organise publicity activities and special events, such as press conferences, plant visits, receptions, exhibitions, etc. · In charge of the sponsorship and donation activities and budget · Develop corporate image campaigns · Supervise advertising agencies and suppliers and monitor progress and quality of print and video productions · Prepare and publish press releases and corporate literature, such as annual report, company brochure, staff newsletters, etc. · Handle media enquiries and serve as a company spokesperson · Pair up with another Assistant Public Affairs Manager to head a team of 10 staff

Wheelock Properties Limited (www.wheelockcompany.com)
Company Nature	:	Property development, sales, leasing and management, with a landbank of 2 million sq. ft. GFA

Title	:	Manager - Public Relations
Reporting to	:	Managing Director
Responsibilities	:	Create a new PR department and in charge of the Public Relations and Communication Division, leading a team of 5, including an assistant manager. Corporate Communications Area · Develop corporate and product PR strategy and plans · Media relations · Assist in investor relations activities such as news bulletins, presentations for fund managers, site visits for bankers, etc. · Prepare and publish corporate literature and press releases · Organise corporate functions and special events, e.g. media visits, community events, exhibitions, anniversary celebrations, etc. Marketing Communications & Sales Area · Budgeting and cost control for marketing programs · Formulate advertising, promotion and sales strategy · Supervise all advertising, print and production projects (annual advertising and promotion expenditures of US$4 – 5 million.) · Market research and analysis · Product development and planning China Business Area · Set up a Marketing Communication and PR Division in Guangzhou · Develop in-house market research capability with marketing and sales team · Develop corporate and product PR strategy and formulate plans · Establish and maintain media relations

Bentley DDB Needham Public Relations
Company Nature	:	Public relations consultancy

Title	:	Associate Account Director
Reporting to	:	Managing Director
Responsibilities	:	· In charge of the Institutional Accounts Team; major retainer and project clients include: Sun Hung Kai & Company, Hong Kong Chinese Bank, K. Wah Properties, Wong's Kong Kin International, Hong Kong Seibu, ATV, Hutchison Telephone, Singapore Government/ Singapore Tourist Promotion Board · Responsible for new client development and allocation of resources · Develop PR and marketing plans for clients; organise activities such as promotional and special events, press conferences, receptions, seminars, exhibition and advertising · Prepare and publish corporate literature for clients, e.g. annual reports, newsletters, corporate brochures, marketing brochures and technical brochures · Handle media relations and activities on clients' behalf

The Community Chest of Hong Kong (www.commchest.org)
Company Nature	:	Charity and community services organization

Title	:	Senior Public Relations Officer
Reporting to	:	Marketing Manager
Responsibilities	:	· In charge of the Public Relations Department; accountable for planning, budgeting and cost control · Plan and implement multi-media advertising and promotion campaigns · Liaise with commercial corporations for joint promotion ventures · Provide marketing communication support to fund-raising campaigns · Build up and maintain media and community relations

Hong Kong Economic Times/ Adsale People Limited (www.hket.com.hk)(www.adsale.com.hk)
Company Nature	:	Newspaper publisher Trade promotion - Exhibition, publication, advertising and media representation services

Title	:	Public Relations and Promotion Executive
Reporting to	:	General Manager
Responsibilities	:	· In charge of the Public Relations and Promotion Department · Plan and implement multi-media advertising campaigns · Organise corporate activities, such as seminars, press conferences, cocktail receptions, exhibitions, etc. · Prepare and publish corporate literature · Provide marketing support to boost circulation and advertising sales of the Newspaper

Burson-Marsteller Hong Kong
Company Nature	:	Public relations consultancy

Title	:	Chinese Copywriter/ Translator
Responsibilities	:	· Write Chinese copies · Translate English copies into Chinese

2002		Executive MBA (Dean’s List) Chinese University of Hong Kong
1999		British Council Chevening Business Scholar – Certificate in Business Administration, University of Warwick, UK
1997		Senior Staff Development Programme No. 1, Government of Hong Kong Special Administrative Region
1994		Master of Arts in Translation (English and Chinese) Chinese University of Hong Kong
1986		Bachelor of Arts - Major in Geography, Minor in German University of Hong Kong

2006		Accredited Translator (English -> Chinese), National Accreditation Authority for Translators and Interpreters
2005		Grade Three Level A, Certificate of Proficiency in Putonghua (Mandarin), The State Language Commission of China
2002		Member, Beta Gamma Sigma (Beta Gamma Sigma is the honor society serving business programs accredited by The Association to Advance Collegiate Schools of Business.)
1999		International English Testing System (Academic) Overall: Band 8 Listening: Band 9 Reading: Band 7.5 Writing: Band 8 Speaking: Band 7